Deer on British roads

Privacy Policy


Deer Initiative Ltd is committed to privacy issues and this privacy statement details our approach to such issues. By submitting any personal data, you agree to the use by Deer Initiative Ltd of such data in accordance with this privacy statement. This privacy policy explains how we use any personal information that we collect about you.

Data Controller

We are Deer Initiative Ltd a charitable company limited by guarantee. Our Company registration number is 3982245 and our Charity registration number is 1082289. The registered address is Belmont House, Shrewsbury Business Park, Shrewsbury, SY2 6LG.

What information do we collect about you?

Personal data is data which by itself or with other data available to us can be used to identify you. We may collect personal data when you register for or attend an event, when you ask us to provide information or services, if you opt-in to receive our newsletter or other mailings or when you have given consent for your information to be shared with us by a third party.

For paid events, we do not view or store your payment card information. Payments are processed through a third party, PayPal, and we recommend that you review PayPal’s Privacy Policy.

How will we use the information about you?

We use the information to provide the service you have requested from us and to communicate with you. Our communications may include things such as newsletters or information about forthcoming events where you have opted in to receive such information. You may opt out of receiving such correspondence at any time by clicking the unsubscribe button at the bottom of the communication or by contacting us at

We do not rent or sell personal information and will only share your information under the following circumstances:

Retention of personal data

We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or for as long as is set out in any relevant contract you hold with us.

Transferring your information outside Europe

The information which you provide to us may be transferred to countries outside the European Union (EU). This may happen if any of the servers we use to store data are located in a country outside the EU. These countries may not have similar data protection regulations to the UK. By submitting personal data, you are agreeing to this transfer, storing or processing.

Third parties

Our websites and other communications may contain links to other organisations which may also collect personal information. Our privacy policy does not extend to these third parties, and you should refer to the privacy policy for any third party before you provide them with any personal information. We are not responsible for the privacy policies and practices of other sites even if you access them using links from our own websites.


Security of your data is important to us and we have taken reasonable steps to protect the information under our control.


A 'cookie' is a small text file that is placed on a user's computer hard drive by a website and are used to track anonymously which areas of the site are popular and which are not used. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. The use of cookies allows us to target carefully our website resources. It may be possible for you to switch off cookies by setting your browser preferences.

Analytical Services

We may use third-party service providers, including Google, which use cookies and similar technologies to collect and analyse information about use of our websites and social media platforms. You can learn about Google’s practices at, and opt out by using the Google Analytics Opt-Out Browser Add-on, available at

Social media

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles.

Our websites and other communications may feature social sharing buttons, which help share web content directly from web pages to social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page.

Deer Initiative Ltd may change this Privacy Policy from time to time without notice.

Issue date: 9th May 2018

Highways England, RSPCA, Scottish Natural Heritage, Funded by Welsh Government, The Deer Initiative Highways England, RSPCA, Scottish Natural Heritage, Funded by Welsh Government, The Deer Initiative